Context examples for "comparative advertising" in Spanish(!) These sentences come from external sources & may not be accurate. Therefore, we are not responsible for their content.

How have they applied the directive on misleading and comparative advertising?

¿Cómo han aplicado la Directiva sobre publicidad engañosa y publicidad comparativa?

My attitude towards comparative advertising is not based solely on the consumer's point of view.

Consideremos la publicidad comparativa no sólo desde la óptica del consumidor.

Nevertheless, comparative advertising must of course still fulfil certain conditions.

Ni que decir tiene que la publicidad comparativa deberá seguir cumpliendo una serie de condiciones.

Mr President, the subject of this debate is comparative advertising.

Señor Presidente, hoy vamos a hablar de la publicidad comparativa.

What exactly is understood by comparative advertising is, for example, explained in a definition.

Por ejemplo, una definición recoge qué debe entenderse exactamente por publicidad comparativa.

Misleading and comparative advertising (vote)

Publicidad engañosa y publicidad comparativa (versión codificada) (votación)

It has taken a long time, but as rapporteur on comparative advertising I am nevertheless delighted.

Ha sido necesario mucho tiempo, pero aún así, la ponente del informe sobre la publicidad comparativa se siente satisfecha.

I wonder whether the Commission feels that this consent is really needed under the comparative advertising directive.

Me pregunto si la Comisión considera necesario este consentimiento en la directiva sobre publicidad comparativa.

This practice can be ended by implementing the directive on misleading and comparative advertising properly.

Es posible acabar con estas prácticas aplicando adecuadamente la Directiva sobre publicidad engañosa y publicidad comparativa.

It is a very difficult and sensitive subject given that some of our Member States do not allow comparative advertising.

Se trata de un tema difícil y delicado, debido a que algunos Estados miembros no permiten la publicidad comparativa.

I will vote in favour of this important harmonization of the legislation to control comparative advertising.

Mi voto será positivo para esta importante armonización de las legislaciones por las que habrá de regirse la publicidad comparativa.

A certain form of protection is, however, provided by Directive 2006/114/EC on comparative and misleading advertising.

No obstante, la Directiva 2006/114/CE sobre publicidad comparativa y publicidad engañosa ofrece determinada forma de protección.

Misleading business-to-business practices are already covered by the directive concerning misleading and comparative advertising.

Las prácticas engañosas entre empresas están cubiertas por la Directiva sobre publicidad engañosa y publicidad comparativa.

There are several reasons for harmonizing comparative advertising in the European Union and I would just like to recall them here.

Son varios los motivos por los que en la Unión Europea debemos armonizar la publicidad comparativa. Permítame que los repita.

Secondly, if we are going to be able to undertake comparative advertising, we will also need a comparative study.

En segundo lugar, si se sigue permitiendo la práctica de la publicidad comparativa, es necesario también llevar a cambio estudios comparativos.

The patchwork mechanism adopted in the past, picking out individual aspects such as comparative advertising, is an unsatisfactory one.

El mecanismo del pasado, consistente en extraer aspectos parciales como, por ejemplo, la publicidad comparativa, es insatisfactorio.

Secondly, comparative advertising is an opportunity to provide the consumer with better information and thirdly, it promotes competition.

En segundo lugar, la publicidad comparativa ofrece la posibilidad de informar mejor al consumidor. En tercer lugar, fomenta la competencia.

In the original proposal, the Commission provided for the possibility of carrying out comparative tests as part of comparative advertising.

En la propuesta original de la Comisión, esta prevé la posibilidad de realizar pruebas comparativas como parte de la publicidad comparativa.

They feel that comparability is an essential prerequisite for comparative advertising, and this would not, by definition, be the case here.

A fin de cuentas, creemos que la comparabilidad es una condición esencial para la publicidad comparativa, que aquí por definición no se cumple.

First and foremost, it should be remembered that the sole purpose of this proposal is to harmonize the legislation governing comparative advertising.

Ante todo, hay que recordar que esta propuesta tiene como único objetivo armonizar las legislaciones que regulan la publicidad comparativa.

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