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"audience figures" in Spanish

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"audience figures" in English
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Context examples for "audience figures" in Spanish(!) These sentences come from external sources & may not be accurate. Therefore, we are not responsible for their content.
Profits from advertising are not as high as they were, because the channels cannot guarantee audiences to those buying advertising, and everything in television is measured in audience figures.
Así, los ingresos por publicidad ya no son tan elevados como antes, pues los canales no pueden garantizar las audiencias a los anunciantes, y en televisión todo se mide en cuotas de audiencia.